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Coat Care

2 In 1 Sshampoo

The 2 in 1shampoo is very mild shampoo and conditioner for daily use and suitable for normal to dry skin and coat.

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Cool Care

Menthol Gel

The Menthol cooling gel is the perfect way to cool your horse's muscles, tendons and ligaments after exercise.

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Hoof Care

Hoof Bath Bomb

The Hoof Bath Bomb is designed to treat bacterial and fungal hoof infections.

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Repellant

Fly Spray

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Repellant

Derma Shampoo

The derma shampoo for horses is a very mild shampoo suitable for dry to very dry skin

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First Aid

Wound Cleanser

The Wound Cleanser is made on the basis of physiological water

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First Aid

Muscle Balm

The Muscle balm from is made on the basis of the natural ingredient Camphor.

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First Aid

Calendula Balm

The Calendula Balm is a protective and soothing emulsion on the basis of Calendula oil, carot oil and bisabolol.

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Our Story

Fidelia is a young, dynamic, family-based company with roots in Belgium owned and operated by two brothers, with passion for animals and grooming.

It all started in 2016, when the youngest brother, founder of the company, noted that the coat of his horse feels oily and sticky. After trying several products from different brand, he could not find any products on the market that satisfied him or met his expectations. So he developed with the help of his brother, his own shampoo!

The goal was not to just develop a standard shampoo but to create a high-quality product that help maintain the coat’s natural shine and at the same time deep cleans very well. After several months, the first product was born. The two brothers want to remain faithful to their vision of developing all products with respect for animals and the environment, hence the name Fidelia, which means faithful in Spanish.

After many years of developing and testing a quality line of products, Fidelia has become a prominent player in the market with an extensive range of products.